Nielsen’s numbers meanwhile paint a fairly consistent story. Nielsen focused on individual visitors per month while Experian Hitwise looked at total visits for the year. The companies are also measuring different things. visits than, but if you combine visits to all Google properties - not just - Google actually had the edge over Facebook in 2011, according to Experian Hitwise. Why the discrepancy? Facebook had more U.S. The company’s data is limited to the desktop and does not include mobile visits, a category of growing importance as consumer browsing and social media behaviors switch over to mobile devices.įor comparison, Experian Hitwise published its list of most-visited sites and most-searched terms of the year, and gave Facebook the grand prize in both categories. Nielsen looked at web traffic from home and work computers from January through October 2011 to determine the top web brands of year. In the social networking and blogs category, Facebook beat out Blogger, Twitter (and of course Google+) by massive margins. web brand and the top social network, averaging 137.6 million visitors per month, Nielsen found.
web brand of the year, according to Nielsen.įacebook, however, was the second most-visited U.S. people visited Google sites per month, on average, from home and work computers, and that makes the search giant the most-visited U.S. Facebook may be growing in popularity, but Google is still the web brand to beat.
0 kommentar(er)
